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Unless you are living under a rock, you have been hearing “hashtag” being tossed around a lot lately. Not everyone knows what it means or what purpose it serves, so let me explain it to you in very simple terms.

The #hashtag is a metadata tag and a key category feature of social media websites such as Facebook and Twitter. Think of it as a search and quick find tool. It is a method of “tagging” words or phrases for people to easily find and follow trending topics. All a user has to do make their term categorized into a specific grouping is place a hash or pound sign immediately before it. Then that phrase is now “searchable”. So, if you are on Twitter and type #charity into the search, you will be able to view a list of posts that contain that corresponding hashtag, any post about a charity that did not use the hashtag formula will not come up in the results.

So, there you have it. #itsasearchtool  #nowyouknow  🙂