QR Code 411

What is a QR Code?

Short for Quick Response Code, a QR Code is a matrix barcode. It’s a black and white pixelated image that appears on packaging and advertising. Similar to a UPC barcode, a QR code system can be scanned with your smartphone to¬†quickly take you to a website URL. This can be especially handy if the URL is long and cumbersome. As a user, you do not have to manually type in the website address, but rather, one snap of the QR Code and you’re there.

The Cons
Lack of knowledge and communication of this technology. The QR Code has been around since 1994, but most people don’t know how to use them or use them incorrectly. ¬†There is also no standard QR Reader App. If a reader was already installed on your smart phone, perhaps more people would get in the swing of things.

When using QR Codes it’s also important to make sure the website you are pointing people to is user friendly for the device they are using. All trends are moving towards responsive websites, if you’re not there yet, you’ll want to make sure you go responsive before utilizing a tool designed for smartphones.

The Pros
If tech and marketing professionals could figure out how to make this trend actually take hold, this technology makes it easier than ever to lead your visitors to any online marketing effort while being mobile. When used properly you can plan out a great marketing campaign to drive more users to your website and generate leads.